EnigmaCorp - Newcastle public relations (PR) and communications

Hunter Development Corporation

EnigmaCorp’s relationship with the Hunter Development Corporation (previously the Honeysuckle Development Corporation) stretches back to 2002 when we developed a communication plan that integrated with an existing business strategy to keep the community, state and local government bodies, investors, developers, residents and visitors in the loop.

As the disused land on the working port of Newcastle was transformed into a dynamic recreational waterfront, EnigmaCorp built the Honeysuckle brand and made it a destination of choice.

Today, HDC’s role includes facilitating private sector development on State land holdings throughout the region.

EnigmaCorp:

  • undertook community consultation regarding new developments;
  • developed briefing strategies for councils, tenants and the media;
  • wrote, designed and produced monthly electronic newsletters;
  • prepared keynote speaking opportunities; and
  • organised events and PR campaigns for various HDC land developments and their milestones, including Lee Wharf, the City Campus and the Newcastle Sports and Entertainment Precinct.
     
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