The GPT Group's Charlestown Square is a regional retail centre located in Charlestown, Lake Macquarie.

The centre has undergone a number of expansions in its 30-year history, but its latest transformation was unprecedented. 

The GPT Group recently undertook a $470 million development that has seen the centre almost double in size and welcome more than 100 new retail stores and an entertainment and dining precinct.

The GPT Group engaged EnigmaCorp in 2009 to keep the media and the community informed as the development progressed.

EnigmaCorp:

• wrote a weekly Charlestown Square Community Update press ad which appeared in The Newcastle Herald and detailed traffic, parking and retailer changes throughout  the development period;  
• identified key milestones and created a publicity calendar of regular news stories;
• managed media relations for and hosted media briefings and tours for the new centre's three launches – the Fresh Food and Convenience Market, the grand opening of more than 100 new retailers and the official opening of the South Piazza with key dignitaries such as Lake Macquarie Lord Mayor Greg Piper and Minister for the Hunter Jodi McKay