Enigma is proud to be a Leadership Partner for the first-ever TEDxNewy event on Saturday 12 November.

TED is a nonprofit organisation devoted to ‘ideas worth spreading’; local, self-organised events are branded TEDx.

Enigma will provide post production work, which will involve editing and uploading all of the speakers’ presentations to the TEDx YouTube channel to encourage the spreading of ideas. Enigma has also created bespoke 10-second introductions that will play before each speaker.

Enigma Creative Director Jamie Lewis said each bumper animation would celebrate Newcastle’s iconic elements - its architecture, its environment and its creative edge.

“All local footage of these key elements has been dynamically shot using Enigma’s new Red Epic camera, which was used to film The Social Network and the upcoming The Great Gatsby,” Jamie said.

“Symmetrical line art and geometrical shapes will be animated into the footage to give a representation of networking between two elements, evolution, symmetry in the environment, beauty in the city’s decay and modernism in architecture, technologies, design and entertainment.”

Enigma is proud to be a sponsor of the TEDxNewy event, which will feature a selection of Newcastle’s leading visionaries who will showcase their ideas live on stage and also online.

TEDxNewy’s theme for 2011 is ‘Shock of the New’ and is designed to ignite new ideas, thinking and direction for the city of Newcastle, Australia and the world.

Enigma staff will attend the event and live-Tweet ideas and opinions from Newcastle’s top thought-leaders.

For further information and the event’s schedule, visit www.tedxnewy.com